Critically examine a period of strategic change for an organisation of Essay

Critically examine a period of strategic change for an organisation of your own choice. Outline the triggers for change and the - Essay Example 7 Triggers to this change †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 2- Product Differentiation as a strategic change †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 Triggers to this change †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 3- Retail-marketing/ Own-store retailing as a strategic change †¦ 10 Triggers to this change †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 11 Significant organizational issues facing the managers in strategic change .. 12 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 References †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 14 Introduction In the light of large-scale changes facing the world around the business, organizations require to undergo strategic changes and strategic re-orientations. Both the external and internal environments of a business face tremendous changes day by day, mainly due to technological advances, varying customer requirements, differences in marketing trends etc, and in order the business to survive in this challenging environment, it is highly important that business must be accustomed with the environments through the strategic change possible. For management, there are quite a large number of strategies to help the business achieve its specific or common goals. Out of these strategies, change itself is a strategy as it is, though a challenge to get it successfully implemented, an opportunity for the business. Apple Inc with the leadership of Steve Jobs has emerged to be an organization that prospered a number of strategic changes l ike retail-marketing, innovative product design, product differentiation etc. This piece of research paper is an attempt to address the strategic change from both literature perspectives as well as empirical evidences from Apple’s strategic change. This paper outlines how Apple Inc has managed strategic change at various situations and how it could successfully implemented changes like launching of its retail-marketing. Apple Inc: An overview Apple Inc, one of the most successful technology companies of today, has been established by Steve Jobs, Ronald Wayne and Steve Wozniak in early 1970. It’s startup story itself is amazingly interesting as it is closely linked to one-off hobby machine that an outstanding talented electronic wiz, Steve Jobs, made for himself and this has later become the core of the most successful companies of today (O'Grady 2008, p. 1). Apple Inc is a multinational company, headquartered in California, that designs, develops, and markets personal computers, servers, communication devices like cell-phones, portable music digital players and related accessories (Datamonitor 2010). The company has always been thriving on innovation and continuous changes. It ignited personal computer revolution in early 1990s with the development of Apple- II. The company thus went through a number of strategic changes in production, technology, marketing, innovation and so on. It later reinvented the personal computer within the next few years by the development of Macintosh. Macintosh and its another development called iMac gave the company deeply routed brand loyalty (Kerin, Hartley and Berkowitz, 2005, p. 395). In recent years, Apple found hidden marketing opportunities, that were until then explored by none, for digital music players, music software, iPhone, 3G iPhone etc and revolutionized its markets through effective distribution with

Royal mail Privetisation Essay Example | Topics and Well Written Essays - 3000 words

Royal mail Privetisation - Essay Example Many governments owned so-called natural monopolies such as water, power, and postal services on the assumption that market efficiency would be attained if there were only a single seller. It is easy to see why a monopoly may be needed in some markets, as in the case of utilities where large investments are needed, or in postal services where a number of mail delivery routes are not profitable enough to attract private investments. But as many nations eventually experienced through the years, this market structure became characterised by inefficiency and wasted resources. This was the situation at Royal Mail in 2002. Its vehicle repair centre situated in the Isle of Wight was a case in point. The poor location entailed unreasonable expenditures, a factor for inefficiency and a destroyer of value. Since it would be a better use of resources for broken down vehicles from different parts of the British Isles to be repaired in the nearest motor shops, this vehicle repair centre would be under-utilised. Its facilities would be better off sold, closed down, or put to other use, for example as a conference centre for its workers. Monopolies lead to inefficiency and waste because the absence of competition leads to complacency, as the company enjoying a monopoly position would not have the incentive to improve itself and be efficient. Like a pensioner unmotivated to work because of a guaranteed income, monopolies know that their market has no choice but to buy its products, no matter how poor the quality. And when the monopoly, like Royal Mail, is labour intensive, not only do the workers become a formidable political force that can influence the outcome of elections (â€Å"forcing† politicians to listen to their pleas), but also their lifetime employment status binds the state to pay until retirement, a disincentive for increasing